FAQ

Frequently Asked Questions

What is SEO?

SEO is short for Search Engine Optimization. It is the science behind making websites rank higher on the main search engines for given keywords in order to attract more targeted traffic to a given website.

How long does it take to rank?

RankHonestly, this is a very difficult question to answer, it really depends on the following factors : - the quality of your website - the history of your website - the competitiveness of your industry - the resources you're ready to allocate to SEO. On average results start to be clear 2 to 4 month after the campaign begins. Once again, depending on the factors quoted earlier, these time frames can vary a lot.

What percentage of traffic does natural search get ?

Once again the answer is it varies. When it comes to Google (where 85% of searches are performed). the Click Trough Rate (CTR) of organic result usually stands between 40 and 85% which is usually the vast majority of the searches. Now to know how many searches a specific keyword gets per month, feel free to refer to the adword keyword tool, it's free and it's the most comprehensive tool on the market: https://adwords.google.com/select/KeywordToolExternal

Where does natural search fit in the attribution of sales?

It can be pretty tricky to attribute exactly how many sales SEO contributes for in a company. Simply because future customers can be browsing your website for information (through organization) months before they actually convert. And they may not convert through search at this point but search is what brought them to get to know your brand. Analytics tools such as Google Analytics tend to track these phenomenons the best these days but there is still a part of blur in the process.

I haven't built my site yet. Can you help me with SEO?

Totally! When it comes to building a website that plans to acquire traffic through SEO there are certain rules concerning the architecture of the site for optimal "link flow" and index ability. Make sure you request a call back if you need help with that.

What changes will you make to my site?

For legal reasons (and the fact that we operate without contract) we can not directly make changes to your website. However, we do document everything in a single easy to use document so that yourself or your tech staff can execute the changes easily. We're also happy to pick up the phone and do it live with you if you need more help!

What techniques do you use to rank my website?

RankWe follow the best practices of search engines to make your website more visible.  First we do our due diligence and research your industry, competitors and keywords to come up with what we think will be the best strategy for your website. Then we review your website from a usability, relevancy and search indexing point of view and advise you on how to make your pages more relevant and authoritative for the chose keywords. Finally we spread the word out there building valuable high PR links to your website to increase its authority to the eyes of the search engines.

Should I create a blog for seo services?

A blog is not mandatory to work with us but it certainly helps! By using correlation data we noticed that our clients that keep updating their website weekly with quality content grew organic traffic 3 times faster on average. It's totally worth it and we do offer hands off blog plans so talk to your account manager!

What is your expertise / what makes you qualified?

Appart from the fact that we talked in the world top universities such as Harvard Business School or Oxford University about Internet Marketing, we also attend top industry events such as Mozcon or Searchlove on a regular basis to keep our SEOs and Account Managers on top of the changes. You can also check our work and training ethics on our job page.

What kind of links do you build?

We mostly focus on high quality links from PR 1+ sites because we know these links are the ones that contribute the most value to your rankings. However, we're believers of diversity. When a website or an article gets popular, it gets linked to from all kind of places. Social sites, discussion forums, Q&A sites, Blogs, Articles etc. We believe trying to replicate this phenomena is the best and most natural way to increase the authority of a website.

If we stop the seo service do you take back the links you have created?

Absolutely not! All the links we build are permanent. Most of the SEO Effort you pay for is yours forever.

What sort of reports do we get?

RankWe provide our clients with a monthly ranking and traffic report so that they can evaluate the growth in traffic and ranking for their website over the last 30 day period.

Refund for poor service/results?

We do not offer any refund policy at the moment simply because we've never been asked a refund. If you were to have a terrible experience with us, this is totally within the range of possibilities though.

Can I really cancel anytime?

Yes, no questions asked.

Is there anything I need to do after paying?

You need to fill our new client form so that your account manager gets a feel of your situation and the situation of your website. Once this is done, he will invite you to our support system and start working on your industry keyword research.

What makes you different from any other SEO company?

First of all, results. We're an ROI driven company. We take ROI as our prime metric. Our goal is for you to make more money than you spend with us and most of our clients do since about 90% of the clients that ever signed up never signed off.