Breaking news!

Matt Cutts just announced his team was working on an over optimisation penalty to punish the sites doing too much SEO and not enough good content. While this may seem like a good idea in the first place. After much reflection during my trip back from Austria this week end I now think this is a terrible idea. Here is why:

This opens up the realm of negative SEO

Since people can now be penalized for having too many links, too many anchors or just keywords mentioned too many times in their content, I can clearly see competitive markets becoming more about negative SEO than positive SEO.

All the existing spam tools that were used to acquire a lot of junk links like Xrumer or Scrapebox will now be promoted to premium negative SEO tools and people will start blasting each other’s sites hoping to knock their main … Read More

This post is a guest post from La Marketeam, The author’s views are entirely his or her own and may not reflect the views of Higherclick KFT.

SEO is a very profitable traffic-generating channel when it is worked in a ROI perspective.

Though, the main issue is that SEO results may take a while to be seen.

On particular tough requests to work on, it is common to wait 3, 6 up to 12 months, if not more, to see results.

Moreover, many websites structures are too stiff. Therefore, the slightest modification to increase conversation rates is very hard to implement.

If the “worked keywords/efficient landing page” combo does not show good results, you just lost some precious time. It is a lot more complicated to re-work on your landing page which got ranked in SERP’s without fearing losing some of those precious results already earned through G Square…Yes…God … Read More

This post is a guest post from Hiyamail, The author’s views are entirely his or her own and may not reflect the views of Higherclick KFT.

Social Media protagonists would have you believe that email is dead… well I have some news for you… email isn’t dead at all, far from it!  Those that are out there saying that it is are overwhelmingly uninformed. For some, and the list is getting longer by the day, it works better than anything other direct marketing mechanism.

Of course the introduction of Social Media has seen the landscape change and at Hiya we have been working hard to look at ways in which email can dove tail into social media to accommodate this. There are however, distinct differences between email marketing and social media.

With email the recipient receives a message, it sits in the inbox and they have to … Read More

These tend to be everywhere on Facebook these days so we decided to make our own!

Feel free to reshare on social networks

Gael… Read More

When Google introduced the rel canonical about 2 years ago, it took me a while to understand exactly how it works and what it’s interest was. As most people, I just saw it as a way to avoid being penalized by your own duplicate content and that’s about it.

I’ve been a long way since then and as my SEO knowledge progressed I started to see creative uses to it, especially when google reported they were now accepting cross domain rel canonicals:

And rand fishkin’s cross domain rel canonical experiment where clearly it seemed like totally identical content was not necessary :

In this post I’ll share 4 of these creative uses with you with the hope that it will give you more ideas (If you do come up with new ideas, please share them in the comment section)

1. Guest posting

Guest posting is a great … Read More

A few month ago, I decided that doing SEO without knowing good analytics was probably making me waste a lot of resources in working hard to earn non converting traffic. And god was I right. So about a month and a half ago I picked a copy of Advanced web metrics with Google Analytics by Brian Clifton to reach “the next level” and started learning how to analyse my data and I will share a fraction of my newly acquired knowledge in this post.

Prelude – Show real bounce rate in Google Analytics

A lot of people refuse to use Google analytics for many reasons, one of them being the stupid way GA treats bounces. Basically if someone visits your page, even for a while, and takes the time to read it entirely but does not visit a second page on your website, this is considered as a bounce. Pretty … Read More

Alright,

After talking with a bunch of guys into seo consulting, I wanted to out this one because not only because varying anchor text when you build links makes the whole thing look a hell lot more natural but mostly because here is an incredible opportunity to build traffic!

Think about it, 70% of the queries typed in Google have never been typed before (not sure how true that stat is anymore but certainly a lot is) So for those who believe SEO is a game played on the big keywords, honestly, you’re just  not doing it right. Sure, you should aim for those big keywords but the main reason why is because if you do it correctly you will also rank for hundreds of long tail variations of it that (often) convert more.

Here is what it looks like when I chase a big keyword and select my … Read More