Here at Higher Click, we love inbound marketing. In fact, we love it so much that we do it full time for our clients. However, we’re not ignorant of the power of other online marketing channels, especially PPC. In case you didn’t know, PPC is actually becoming cheaper these days, mostly due to the increasing number of venues offering paid traffic options (Facebook, Twitter, LinkedIn, Foursquare, etc).
While most businesses view PPC as an expensive strategy and inbound marketing as a comparatively cheap one, I actually disagree – if you follow the principles laid out in this post, you’ll find PPC to be a economical and efficient option. Getting a good inbound marketing funnel going, on the other hand, takes tens of thousands of dollars and/or hundreds of hours. Read more