This post is a guest post from La Marketeam, The author’s views are entirely his or her own and may not reflect the views of Higherclick KFT.

SEO is a very profitable traffic-generating channel when it is worked in a ROI perspective.

Though, the main issue is that SEO results may take a while to be seen.

On particular tough requests to work on, it is common to wait 3, 6 up to 12 months, if not more, to see results.

Moreover, many websites structures are too stiff. Therefore, the slightest modification to increase conversation rates is very hard to implement.

If the “worked keywords/efficient landing page” combo does not show good results, you just lost some precious time. It is a lot more complicated to re-work on your landing page which got ranked in SERP’s… Read More

This post is a guest post from Jordan Fried, The author’s views are entirely his or her own and may not reflect the views of Higherclick KFT.

Follow Jordan Fried as he talk about internet marketing, among other things, at JordanFried.com

Let’s be honest – we all want more traffic, right? Regardless of whether you’re a website owner, a blogger, an internet marketer or a business owner, we all have wanted some additional web traffic at some point. However, more traffic to your website is most likely not something you need. All too often I meet domain owners who feel inadequate or insecure about their web traffic and for no good reason.

After all, like a beautiful woman’s age, traffic is nothing but a number. More importantly however, it’s not the size of your traffic that matters; it’s… Read More

This post is a guest post from Breanden Beneschott, Co-Founder at toptal.com. Toptal is an exclusive, global marketplace for top software developers and top companies. The author’s views are entirely his own and may not reflect the views of Higherclick KFT.

The software development industry is both enormous and rapidly growing. DataMonitor predicts that the global software market will reach  $299.1 billion in 2014—an estimated increase of 32.6% from its 2009 statistic. The growth in this industry is fueled by innovation and the creation of new companies as well as from the successes of older and more established companies.

Along with the rapid growth of the software industry is the ever-increasing… Read More

This post is a guest post from Hiyamail, The author’s views are entirely his or her own and may not reflect the views of Higherclick KFT.

Social Media protagonists would have you believe that email is dead… well I have some news for you… email isn’t dead at all, far from it!  Those that are out there saying that it is are overwhelmingly uninformed. For some, and the list is getting longer by the day, it works better than anything other direct marketing mechanism.

email vs social

Of course the introduction of Social Media has seen the landscape change and at Hiya we have been working hard to look at ways in which email can dove tail into social media to accommodate this. There are however, distinct differences between email marketing and social media.

With email the recipient receives a message, it sits… Read More

These tend to be everywhere on Facebook these days so we decided to make our own!

Feel free to reshare on social networks

Gael

When Google introduced the rel canonical about 2 years ago, it took me a while to understand exactly how it works and what it’s interest was. As most people, I just saw it as a way to avoid being penalized by your own duplicate content and that’s about it.

I’ve been a long way since then and as my SEO knowledge progressed I started to see creative uses to it, especially when google reported they were now accepting cross domain rel canonicals:

And rand fishkin’s cross domain rel canonical experiment where clearly it seemed like totally identical content was not necessary :

A few month ago, I decided that doing SEO without knowing good analytics was probably making me waste a lot of resources in working hard to earn non converting traffic. And god was I right. So about a month and a half ago I picked a copy of Advanced web metrics with Google Analytics by Brian Clifton to reach “the next level” and started learning how to analyse my data and I will share a fraction of my newly acquired knowledge in this post.

Prelude – Show real bounce rate in Google Analytics

A lot of people refuse to use Google analytics for many reasons, one of them being the stupid way GA treats bounces. Basically if someone visits your page, even for a while, and takes the time to read it entirely but does not visit a second page on your website, this is considered as a bounce.… Read More

Alright,

I wanted to out this one because not only because varying anchor when you build links makes the whole thing look a hell lot more natural but mostly because here is an incredible opportunity to build traffic!

Think about it, 70% of the queries typed in Google have never been typed before (not sure how true that stat is anymore but certainly a lot is) So for those who believe SEO is a game played on the big keywords, honestly, you’re just  not doing it right. Sure, you should aim for those big keywords but the main reason why is because if you do it correctly you will also rank for hundreds of long tail variations of it that (often) convert more.

Here is what it looks like when I chase a big keyword and select my long tail variations on the way :

This is the path

… Read More