We all struggle to get a good conversion rate on our landing pages. However, not many of us know and respect the power of certain design elements and principles that can sky-rocket the success of our website. In this article, I’ll tell you the best practices in order to send your average landing page to
It keeps getting worse! The October 2011 Google SSL search privacy update effected the lives of SEO professionals everywhere. It made things a lot more challenging. Google Analytics just became a tad less useful. I still remember Google promising a single digit impact at most. Those days are long gone however. Recent estimates put the current overall impact between 32-37%. So
You’ve probably heard about the metrics behind the Google News algorithm from the stories about the company’s patent filing last year. As usual, Google tried to be as vague as possible about the details and keep as little of the secret sauce from getting out as possible. For anyone working on any kind of news site, this
SEO and any online marketing activity aim to create long lasting value. To be able to create long lasting value one must understand the trends, which will shape the digital world and the world of SEO in the years to come. With the release of the new Facebook graph search recently, the buzz around future online trends
Guest posting is fast becoming the weapon of choice in link building. More and more people are starting to reach out to bloggers, connect with others in the blogsphere and try their hand at this challenging task. I have decided to write this post to help new guest posts score some quick wins. Be forewarned though, guest posting requires awesome
Lets face it, when it comes to guides on SEO practices, guides on how to create the best content are extremely neglected. Just take a look at the blog, or the list of whiteboard Fridays on what is probably the most widely used resource by SEO companies- SEOmoz.org. Guides on all sorts of SEO related methods
SEO has changed a lot in the past 12 to 18 months. If you have not kept up to date with the recent changes or if you need a refresher, stay tuned. We’ve listed the most important things you now should consider while doing SEO: 1 – Anchor text ratio Recognised as one of the
Let’s face it, things changed when the pandas and the penguins showed up. Guest posting is now the go to method for most link builders. Though more labor intensive and time consuming, white hat editorial links are now the safe bet within Google’s best practices and therefore don’t run the risk of getting your site penalized
In his May 2006 essay titled “How to Be Silicon Valley,” Paul Graham (founder of YCombinator) discusses what it would take to reproduce Silicon Valley elsewhere. While the essay (which can be found here) may be a little outdated, it is still relevant today. I was immediately sucked into the essay after reading one of
Gael Breton, Higher Click Director, at Harvard Business School Hi guys, just a brief introduction to who I am. My name is Scott Webster, and I am currently working at Higherclick on an internship. I am a university student, studying BA(Hons) Business Management at Edinburgh Napier University in my third year now. And until a
