Higher Click was started in early 2010 by co-founders Gael Breton, Andrew Masanto and Mark Webster.Originally a PPC and SEO affiliate site, business went so well that we made the decision to quit our day jobs and build an SEO consultancy.The SEO work was moved entirely in-house and work began on building Higher Click into the brand it is today.
The early days were tough and the founders moved to Budapest where cost of living was cheap, so extra money could be invested into growing the business. It just so happened Budapest was also a fantastic city with an amazing quality of life, hence why we’re still here now!
Most work was done at the founders’ apartment on the dining room table. For planning sessions, instead of whiteboards, we simply wrote on the walls. We slept in shifts so that we could service clients round the clock.Mark Webster, CEO of Higher Click, has this to say about these early days:“It was a lot of hard work, but ultimately very enjoyable and moulding the company into what it is today is something I’m very proud of.”
Things continued to go well, with many clients referring their friends after experiencing our excellent service and results. It got to the point where we had to stop taking any new work and focus on scaling the service side of the business.Around this time we joined forces with a Danish software development company and a Canadian animation company and opened an office in central Budapest. It quickly became a hub for technology and internet enthusiasts. In reality it was just a big apartment, but we were proud of turning it into our version of the Googleplex.
Throughout 2011, Higher Click continued to expand and new functions were added alongside our core business. We added services such as web design, PPC and social media and began applying these skills to help service our clients more fully.
As 2012 came about and the SEO industry was hit hard by Google’s algorithm updates, we were able to smoothly transition from a pure SEO agency to an integrated inbound marketing consultancy. This has allowed us to deliver complete solutions to our clients and save them the time, money and hassle of hiring multiple agencies to fulfil their digital marketing needs.We continue to deliver this service now and we don’t intend to ever stop!
